As Prisjakt now are established on international markets (www.prisjakt.nu, www.prisjakt.no, www.pricespy.co.nz) its now time to share my thoughts on the global shopping comparison market. According to a study provided by the European Parliament: Consumer behaviour in a digital environment, the consumers in Europe are aware of the opportunities to find the right products on line and i e in UK 48 % says they are using a price comparison website when researching purchases.

The need for unbiased online shopping comparion sites seems to viable all over Europe and we believe Prisjakt have an important role to play in the market as we provide a more comprehensive service than our competitors.

I will in the next coming blog posts elaborate on differences to think about when deciding which shopping comparison site to use, both as a consumer and as an e-tailer.